Why Content Creation Matters And How You Can Benefit From Creators

 If you manage your own business, you have probably heard the term “content creation,” and know it is key in growing your business  – but why?  

 Content creation at its core is generating topics that appeal to your potential clients or customers and building on the brand you’ve built. This often is done in written form that is presented on your company’s blog or website. Content creation can be a useful tool in helping grow your brand and generating new customers for your business. By providing content that is thought-provoking, educational, informative, or entertaining (or a combination of these) helps establish you as a thought leader in your space, no matter what product or service you provide.

 Oftentimes content creation can be the first thing to go on the back burner when running a business. With it being such a vital part of your business, staying on top of content creation is key. One solution: freelance content creators.

 Content creators and writers know how to assist you in creating content that fits your business and its needs.


A confused scratching her head woman standing in front of a chalkboard with question marks written all over it.

Here are some ways content creators can help your business:


  • Eliminates The Burden of Consistently Producing Content


By nature, freelancers are independent, free thinkers who are accustomed to working on a tight deadline and writing on a variety of topics. By hiring a freelance content writer, the burden of regularly producing content is taken off your plate, and you can take comfort in knowing the job will get done. 


  • Establishes You and Your Business as Leaders


A content writer can regularly create content that helps establish your business and its brand. This content can show customers and potential customers alike why your company is the best in its field. 


  • Assists With SEO


Search Engine Optimization (SEO), is a key aspect in content creation, and content writers can use keywords relevant to your brand. Keywords increase your chances of a potential customer finding you when using a search engine. Content writers also know what keywords would benefit your business, and can not only create new content to increase your SEO but revamp old content to ensure your business’s success.


  • Generates Leads Through Providing Timely, Accurate Information


With each new piece of content that is created for your business, you increase your chances of getting your business in front of new eyes. Content creators can assist in making sure you are utilizing the right social networks to share your content, and help find topics that will get your business out there.


  • Builds Trust In You and Your Brand


Most importantly, regular content creation builds trust between you and your customers.  Content creators can write in a consistent voice that your customers will trust, and keep coming back as they need more information. The more time customers spend with your business and its content, the more likely they’ll turn to your company when they have a need.

How We Can Help

The team at KE Butterfield can help you elevate your business’s brand and help you create web content that will help your business grow, whether it’s blog posts, employee biographies, newsletters, web pages, or consumer-focused works, we’ve got you covered. 

Contact us today to begin the journey in building better content for your business.

Kristen Curtis is an award-winning journalist, who earned her Bachelor of Arts in English from the University of Missouri-St. Louis in 2019. She has worked at two community-focused newspapers in the St. Louis Metropolitan area.

In addition to her journalistic work, Kristen has worked as a public information consultant for an area law enforcement agency and has assisted local businesses with content creation.

In March of 2020, she earned a Digital Marketing Certification from SEMRUSH Academy.

In her spare time, Kristen enjoys hiking and working on creative writing pieces.