What Industries Can Benefit From Content Creation?

Previously, we outlined why content creation is important, but now let’s break down some specific industries that can benefit from content creation, some of which might surprise you.  

Recruiting Firms or HR Departments

The first of the year is a great time to reevaluate your recruiting strategy. Whether you’re a firm focused on recruiting for other businesses or are looking to improve your own recruiting efforts, content creation is a surefire way to get the ball rolling.

Freelance content creators can curate web content like blogs or social media posts, as well as brochures and other promotional materials to market why your company is the best. 


Throughout the COVID-19 pandemic, we have seen how important medical resources are, as well as the increased push for preventative healthcare. As the industry makes room for remote visits and telehealth, it’s vital that the message is spread to patients, caregivers and the communities served.

Content creation can assist in pushing new information to clients in a way that is easy to digest and aesthetically pleasing. 

Content creation can not only benefit practitioners in the healthcare field, but also residential care facilities. As more care centers pop up, it’s important they are marketed to show future residents why they stand out from the rest.


Businesses in the travel industry can benefit from content creation, from airlines to agents and even those who have rentals. The industry in and of itself markets things like adventure, fun, relaxation and paradise to its clients, and what better way to advertise that than with powerful content? 

By creating web content around specific travel locations, perks of working with your agency, and customer testimonies, you can increase your brand recognition and trust in travel communities.


Those working in higher education know how important marketing is for universities and colleges. Content creation can play a vital role in marketing by establishing a brand and a voice. Regular blog posts take time, but a freelance writer can assist in specific areas to help your institution shine. 


Those in the automotive Industry know the market is competitive. Whether you are a dealer or a manufacturer, content creation can help sell your product. 

By producing content that covers the latest models, preventative or automotive care packages, or posts on general upkeep, you can show your customers how you care and become trusted advisors. With the use of keywords and through regular posting, a content creator can help your business get more online recognition that translates to foot traffic and sales. 

All Businesses

The truth of the matter is that all businesses can benefit from content creation no matter their size. Content creation can boost your online reputation, giving your business credibility, visibility, and trust.

 No matter what your business is or its size, KE Butterfield is here to help. We offer an array of services to help your business and its clientele grow.

Kristen Curtis is an award-winning journalist, who earned her Bachelor of Arts in English from the University of Missouri-St. Louis in 2019. She has worked at two community-focused newspapers in the St. Louis Metropolitan area.

In addition to her journalistic work, Kristen has worked as a public information consultant for an area law enforcement agency and has assisted local businesses with content creation.

In March of 2020, she earned a Digital Marketing Certification from SEMRUSH Academy.

In her spare time, Kristen enjoys hiking and working on creative writing pieces.