How Freelancers Can Help Shape Your Business During The Great Resignation

In November of 2021, a record 4.5 million workers left their jobs, according to the Labor Department’s Job Openings and Labor Turnover Summary report. This latest wave adds to the growing numbers of what has become known as “The Great Resignation.” 


As the number of employees leaving their roles increases, many businesses are left wondering how to fill the gaps on their teams and make up for the loss in manpower. One solution everyone should consider is hiring one or more of the increasing number of freelancers and independent contractors.


The word freelance on wood stamp stacking on desk with laptop, glasses and a cup of coffee at home office, vintage retro image style

Freelancers In a Snapshot

There is a freelancer for nearly every need, from video production to social media management, marketing, and content creation. For some, the idea of freelance writers and content creators may conjure images of a young, “starving artist” type who couldn’t hack it in the real world peddling cheap stories and products to “real organizations.” 


However, independent contractors comprise a considerable portion of today’s workforce. They are successful professionals who could be a valuable asset to your team. In the United States, 77% of artists and designers and 58% of marketing professionals are freelancers, according to a recent Upwork report.

Further, a research summary done by Zippia stated that freelancers contribute roughly $1.2 trillion dollars to the United States’ economy each year, and 59 million Americans did freelance work in 2020. Globally, it is reported there are 1.2 billion freelancers – 34 percent of the global workforce. The industry itself is expected to grow by 14 percent over the next six years, the study notes.

Why Freelancers

Freelance workers have a wide range of capabilities that can offset a loss in manpower in your business, assist with special projects or produce content for your website, social media, or other marketing initiatives. 

What some fail to realize is there are numerous benefits to hiring a freelancer over a new employee.


Here are a few advantages to making an independent contractor a part of your team:

  1. Cost savings: Hiring freelancers can save you money. Despite the contract rate you will pay, you will not be expected to pay health insurance, retirement and onboarding costs associated with a new hire. Many are equipped with office supplies and technology they need to be successful, which means you can use that budget allocation elsewhere.
  2. Flexibility: Freelancers offer a lot of flexibility when it comes to work and know how to operate on tight deadlines. Most have learned to balance a number of initiatives and can successfully manage multiple competing priorities.  
  3. Less Supervision: Freelancers value autonomy, which is, no doubt, part of why they do contract work. They are capable of producing a high-quality product with little supervision, which saves your managers valuable time to work on other projects and initiatives. 
  4. High Quality: Freelancers are dependent on return customers and clients, along with referrals. As such, they’re going to give you the best product they can every time. 
  5. Reduced Risk: Freelancers are not considered employees of your business, which means you don’t have to pay for unemployment insurance or workers compensation benefits.  

We Can Help

At KE Butterfield, we understand how challenging it can be to find the right independent contractor. Our team is composed of dedicated experts who produce quality work on tight deadlines and have expertise in a variety of fields. We offer an array of services including blogs and social media outreach, copywriting services, website content, articles, and more. 

Contact us today to get started or learn more.

Kristen Curtis is an award-winning journalist, who earned her Bachelor of Arts in English from the University of Missouri-St. Louis in 2019. She has worked at two community-focused newspapers in the St. Louis Metropolitan area.

In addition to her journalistic work, Kristen has worked as a public information consultant for an area law enforcement agency and has assisted local businesses with content creation.

In March of 2020, she earned a Digital Marketing Certification from SEMRUSH Academy.

In her spare time, Kristen enjoys hiking and working on creative writing pieces.