How do I Choose the Right Copywriter for My Business?

How do I Choose the Right Copywriter for My Business? Copywriting is all about creating persuasive and compelling content that inspires the reader or viewer to take a specific action, such as making a purchase, signing up for a newsletter, or visiting a website.

Here are a few reasons your business needs a copywriter:

  1. To create compelling marketing materials: A copywriter will help you craft persuasive and effective marketing materials, such as website content, ads, and email campaigns, that will help you reach your target audience and achieve your marketing goals.
  2. To improve website content: A copywriter will help you create compelling and engaging content for your website that will help you attract and retain visitors. This could include product descriptions, blog posts, and landing pages.
  3. To improve SEO: A copywriter who is skilled in SEO can help you create content that is optimized for search engines, which can help improve the visibility and ranking of your website in search results
Man with Question marks for head

Using a copywriter can be a smart and efficient way to manage your time and resources, allowing you to focus on other aspects of your business.

Choosing a copywriter doesn’t have to be a challenge. Consider these five factors:


  1. Experience: Having experience in your field or industry is great, but not absolutely necessary. A good copywriter can write across industries and work to ensure your content is understandable by your target audience.
  2. Writing Style: Your voice and being consistent with your brand communication should be a top priority. Make sure you understand your voice and set clear expectations for the tone of your content. 
  3. Communication: Project management is key to a successful business relationship. Make sure all deadlines and expectations are clearly communicated. Your copywriter should be open to feedback and provide reasonable edits.
  4. Portfolio and References: Check out some of the projects your potential copywriter has collaborated on, and if possible, have a conversation with a reference or two.
  5. Budget and Billing: Set a budget and be clear about it with your copywriter. Include how you prefer to pay and see if it’s acceptable to both parties. Keep in mind this is a long game and may require updating along the way. Work together to create a plan to track metrics to help ensure the writing is helpful.

If you would like to discuss a plan to address your copywriting needs, KE Butterfield can help. Contact us today.


Gary Butterfield

Gary has over 25 years of management and leadership experience in the service industry. During this time, his focus was team training and development, and Gary has successfully helped numerous cohorts transform into business professionals. Most recently, he served a St. Louis-based SaaS company where he was part of the customer experience team. He coached investors, helping them strategize on how to best use the software as a powerful tool to scale their business and organize their company systems.

Gary is a Certified Digital Marketer by the Digital Marketing Institute and a Professional Certified Marketer by the American Marketing Association.