Business owners know creating content that is engaging and interesting is a vital part of staying competitive, but oftentimes this essential task gets put off when running a business. While outsourcing has become more common in the world of remote work as a result of the COVID-19 pandemic, many don’t realize the benefits it has compared to hiring a full-time employee to get the job done.
Hiring a Freelancer Can Help Reduce Costs
Hiring a full-time employee for content creation might seem like the easier route, but many businesses don’t realize or anticipate the cost that comes with it. According to the Bureau of Labor Statistics, salaries and wages only account for 70.1 percent of an employee’s compensation. The remaining percentage the employer pays goes toward benefits such as insurance, retirement and paid leave.
The price of full-time employees only goes up when you factor in internal resources needed to create the job post, recruit talent, onboard, conduct orientation and train the new hire. There also is the learning curve that comes with hiring a new employee, which tends to be much smaller for freelancers.
Companies also can save money by hiring a freelancer for individual projects, rather than paying an employee a salary.
Freelancers Are Self-Sufficient and Motivated
As a whole, freelancers are self-sufficient, self-managed and motivated, whereas employees tend to require more guidance from management. Freelancers generally respect and appreciate autonomy, which is often why they thrive in the freelance world.
As a business owner, operations or department manager, you would have the luxury of providing the scope of work you need and a deadline to your chosen freelancer, rather than trying to either fill an employee's schedule or provide an already busy staff member with additional work they may or may not have the capacity for on your timeline.
Innovation Abounds With Freelancers
Freelancers are known to be creative and innovative problem-solvers. They are responsible for their own education and career development and are motivated to continue learning skills. Because of this, your pool of candidates will be competitive and adaptable — allowing you to get the best talent possible for the project your company is working on.
Hiring a Freelancer Decrease Risk
Hiring a freelancer opens the doors to who you can work with and increases your candidate pool for talent while decreasing your risk of losing out on the investments for hiring and training. Additionally, contracts and agreements can be based on performance, which allows you to terminate the agreement if they are not performing to the standard you need.
This dynamic is vastly different from hiring a full-time employee and terminating their employment, as you could be responsible for paying severance or unemployment, not to mention the loss in investment you made in onboarding the hire.
Why It Should Be Us
At KE Butterfield, we know you want the best. We strive to give our clients a partnership where ideas, projects and accomplishments come to life through collaboration with your team.
We are not only adaptable when it comes to helping clients, but we have experience in working with many businesses from different industries, from mission-based and nonprofit organizations to those in technology, consulting, automotive and web design. We have clients across the country using our services for:
- Blog Writing
- Copywriting Services
- Website Content
- Longform Articles
- Product Descriptions
- Scripts & Speeches
- Editing & Proofreading
- Custom Projects
Whether you are looking to strengthen your brand, expand your outreach via social media or educate your top-of-the-funnel leads with informative blog posts, we are here to help. Contact us today to get started!
Kristen Curtis is an award-winning journalist, who earned her Bachelor of Arts in English from the University of Missouri-St. Louis in 2019. She has worked at two community-focused newspapers in the St. Louis Metropolitan area.
In addition to her journalistic work, Kristen has worked as a public information consultant for an area law enforcement agency and has assisted local businesses with content creation.
In March of 2020, she earned a Digital Marketing Certification from SEMRUSH Academy.
In her spare time, Kristen enjoys hiking and working on creative writing pieces.