There are many types of content that can be used to help engage your customers or clients. Choosing a type or combination of tactics to reach different learning types will help expand your reach.
The purpose of content is to serve users. To maximize impact, try to appeal to different learning types:
- Visual: Prefer to see/visualize relationships between ideas. Think about infographics, images, video, and other visually pleasing content.
- Auditory: Favor hearing information presented verbally. Podcasts and webinars are popular auditory content models.
- Tactile (or kinesthetic): Seek to learn by doing. One way to engage these learners online is to encourage them to print something, such as DIY instructions or a recipe to try on their own.
- Reading/Writing: Opt to read/write new concepts. Blogs and case studies engage these learners.
Karen Butterfield is an award-winning communications professional specializing in B2B and B2C content creation, copywriting, as well as internal and external correspondence. She earned her Bachelor of Arts in Journalism from Webster University, St. Louis, in 2010 and then served in progressive roles at a community newspaper and publishing company. During her tenure as a reporter and editor, she earned more than a dozen state awards for writing and photography.