“Those who tell the stories rule the world.”  A few years ago, I saw this Indian proverb as it was painted on the office wall of Shane Snow, Co-Founder and former Chief Creative Officer of Contently and noted author and speaker. I’m a natural storyteller, so the proverb resonated with me. There’s a reason (many…

Simply put, if your website doesn’t have clearly defined goals and objectives combined with engaging copy and content, it won’t be successful. A website without measurable goals won’t help your business gain exposure or build authority in your field of expertise, nor will it inform potential customers what you can do for them, or convert…

There are many types of content that can be used to help engage your customers or clients. Choosing a type or combination of tactics to reach different learning types will help expand your reach. The purpose of content is to serve users. To maximize impact, try to appeal to different learning types: Visual: Prefer to see/visualize relationships between…

Content marketing is defined as a type of marketing that involves the creation and sharing of online material that does not explicitly promote a brand, but is intended to stimulate interest in its products or services. Content can take a variety of formats, from infographics to blogs, videos, podcasts, images, white papers, case studies, webinars…