A Lesson in Perseverance From Magic Johnson

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Anyone who knows me personally knows I love to read. I have a list of “want to read” books on Goodreads that will take me years to work through, if ever, because I’m constantly adding or reading different titles. For several years, I read only nonfiction books, from memoirs, biographies and autobiographies to historical, science-related…

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Three Reasons to Choose Human Transcription Services

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If you’re a professional in business, media, law, healthcare, or a host of other fields, chances are you know how critical transcriptions can be to your services. Whether you need transcriptions for medical documents, to create subtitles or notes for online video posting, or you need notes from a live event to help guide you…

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Business Tip: Don’t Try to Do It All

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Not long ago I was visiting a family as the dad, an entrepreneur, was getting ready to leave for work. He was giving everyone goodbye hugs and kisses when his little guy, who is three years old, enthusiastically said, “Go out and make some mistakes today!” I must have looked puzzled, because after responding happily…

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Storytelling: A Powerful Marketing Tool

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“Those who tell the stories rule the world.”  A few years ago, I saw this Indian proverb as it was painted on the office wall of Shane Snow, Co-Founder and former Chief Creative Officer of Contently and noted author and speaker. I’m a natural storyteller, so the proverb resonated with me. There’s a reason (many…

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Why a Smart Content Marketing Strategy Should Be DUMB

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Simply put, if your website doesn’t have clearly defined goals and objectives combined with engaging copy and content, it won’t be successful. A website without measurable goals won’t help your business gain exposure or build authority in your field of expertise, nor will it inform potential customers what you can do for them, or convert…

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A Case for Outsourcing Your Business’s Content Creation

Outsourcing content creation might be the perfect solution for your company.

In 2020, most business owners know they need to create interesting, engaging content continuously to stay competitive. But the reality is that while actively managing a business, it’s easy to put off content creation. That would be a mistake, as creative, powerful content will help not only boost traffic to your site over time, but convert…

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8 Types of Content to Engage Customers

8 Types of content to engage customers

There are many types of content that can be used to help engage your customers or clients. Choosing a type or combination of tactics to reach different learning types will help expand your reach. The purpose of content is to serve users. To maximize impact, try to appeal to different learning types: Visual: Prefer to see/visualize relationships between…

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What is Content Marketing and Why is It Important?

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Content marketing is defined as a type of marketing that involves the creation and sharing of online material that does not explicitly promote a brand, but is intended to stimulate interest in its products or services. Content can take a variety of formats, from infographics to blogs, videos, podcasts, images, white papers, case studies, webinars…

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