Feeling Thankful

Thankful for YOU

Starting a business is hard! It’s early mornings, late nights and working when others are off. It’s caffeine, stress, and “Wait, did I eat today?” I knew all of this going in. What I didn’t know is how much I would rely on the mentorship, expertise and kindness of others to keep me on course…

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(We Fix) Cheap Copy: Why You Should Pay for Quality the First Time

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In my hometown, nestled in a strip mall with a few restaurants and other small businesses, sits a quaint barber shop. I’ve never actually been inside, but I imagine there’s a retro simplicity to it. No frills, but a good, quality haircut is promised, expected and delivered. When you drive by, you sometimes see a…

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Link Building 101 | Tips to Build Links in 2020

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Last week I presented a webinar on the importance of blogging, in which I briefly touched on how blogs are considered “link magnets.” And why wouldn’t they be? Linking to informative, educational blogs is a great way to help searchers learn more about a topic. Perhaps the linked article explores a focus area more in…

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Blog Schmog — What’s in it For My Business?

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Blogging. You’ve heard the term. You probably even know that a blog is a section on a website that is frequently updated with content relevant to the business.  But why do smart, innovative business owners implement a blog, and is it really worth all the effort?  In short: while generating ideas and content consistently for…

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Three Takeaways from “The Ham Baking Story”

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By now, I’m sure you’ve all heard some iteration of what I lovingly call “the ham story” at some point. It goes like this:  A young girl was watching her mother bake a ham for the Thanksgiving gathering and noticed her mom cutting off the ends before placing it in the oven. “Mom, why do…

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A Lesson in Perseverance From Magic Johnson

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Anyone who knows me personally knows I love to read. I have a list of “want to read” books on Goodreads that will take me years to work through, if ever, because I’m constantly adding or reading different titles. For several years, I read only nonfiction books, from memoirs, biographies and autobiographies to historical, science-related…

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Three Reasons to Choose Human Transcription Services

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If you’re a professional in business, media, law, healthcare, or a host of other fields, chances are you know how critical transcriptions can be to your services. Whether you need transcriptions for medical documents, to create subtitles or notes for online video posting, or you need notes from a live event to help guide you…

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Business Tip: Don’t Try to Do It All

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Not long ago I was visiting a family as the dad, an entrepreneur, was getting ready to leave for work. He was giving everyone goodbye hugs and kisses when his little guy, who is three years old, enthusiastically said, “Go out and make some mistakes today!” I must have looked puzzled, because after responding happily…

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Storytelling: A Powerful Marketing Tool

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“Those who tell the stories rule the world.”  A few years ago, I saw this Indian proverb as it was painted on the office wall of Shane Snow, Co-Founder and former Chief Creative Officer of Contently and noted author and speaker. I’m a natural storyteller, so the proverb resonated with me. There’s a reason (many…

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Why a Smart Content Marketing Strategy Should Be DUMB

Blog Graphic- Create a DUMB Strategy

Simply put, if your website doesn’t have clearly defined goals and objectives combined with engaging copy and content, it won’t be successful. A website without measurable goals won’t help your business gain exposure or build authority in your field of expertise, nor will it inform potential customers what you can do for them, or convert…

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