How To Prepare Your Employees for Successful Remote Work

The pandemic changed how many businesses operate, as they were forced to  transition their entire workforce to a remote environment. Over the past two years, business owners, managers and employees alike have learned together the benefits remote work can bring but have also become aware of the downsides – like burnout which can occur more…

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How Freelancers Can Help Shape Your Business During The Great Resignation

Job opportunities for freelance work from home

In November of 2021, a record 4.5 million workers left their jobs, according to the Labor Department’s Job Openings and Labor Turnover Summary report. This latest wave adds to the growing numbers of what has become known as “The Great Resignation.”    As the number of employees leaving their roles increases, many businesses are left…

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What Industries Can Benefit From Content Creation?

Content doodles

Previously, we outlined why content creation is important, but now let’s break down some specific industries that can benefit from content creation, some of which might surprise you.   Recruiting Firms or HR Departments The first of the year is a great time to reevaluate your recruiting strategy. Whether you’re a firm focused on recruiting for…

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Why Content Creation Matters And How You Can Benefit From Creators


If you manage your own business, you have probably heard the term “content creation,” and know it is key in growing your business  – but why?   Content creation at its core is generating topics that appeal to your potential clients or customers and building on the brand you’ve built. This often is done in written…

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Four Reasons Hiring a Freelancer is the Right Choice for Your Business

The word Freelance on a computer screen.

Business owners know creating content that is engaging and interesting is a vital part of staying competitive, but oftentimes this essential task gets put off when running a business. While outsourcing has become more common in the world of remote work as a result of the COVID-19 pandemic, many don’t realize the benefits it has…

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Feeling Thankful

Thankful for YOU

Starting a business is hard! It’s early mornings, late nights and working when others are off. It’s caffeine, stress, and “Wait, did I eat today?” I knew all of this going in. What I didn’t know is how much I would rely on the mentorship, expertise and kindness of others to keep me on course…

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(We Fix) Cheap Copy: Why You Should Pay for Quality the First Time


In my hometown, nestled in a strip mall with a few restaurants and other small businesses, sits a quaint barber shop. I’ve never actually been inside, but I imagine there’s a retro simplicity to it. No frills, but a good, quality haircut is promised, expected and delivered. When you drive by, you sometimes see a…

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Link Building 101 | Tips to Build Links in 2020


Last week I presented a webinar on the importance of blogging, in which I briefly touched on how blogs are considered “link magnets.” And why wouldn’t they be? Linking to informative, educational blogs is a great way to help searchers learn more about a topic. Perhaps the linked article explores a focus area more in…

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Blog Schmog — What’s in it For My Business?

blog image

Blogging. You’ve heard the term. You probably even know that a blog is a section on a website that is frequently updated with content relevant to the business.  But why do smart, innovative business owners implement a blog, and is it really worth all the effort?  In short: while generating ideas and content consistently for…

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Three Takeaways from “The Ham Baking Story”

dinner table- KE Butterfield

By now, I’m sure you’ve all heard some iteration of what I lovingly call “the ham story” at some point. It goes like this:  A young girl was watching her mother bake a ham for the Thanksgiving gathering and noticed her mom cutting off the ends before placing it in the oven. “Mom, why do…

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